MG history
MG is a car brand, created by the British sports car manufacturer of the same name, founded in 1924.
In the spring of 2005 MG production ceased when the brand owners, MG Rover, went bankrupt.
In early 2007 the new owners of the brand, Nanjing Automobile Group, resumed production of MGs at the Longbridge plant, which they had also acquired when they took over MG Rover, and at a plant in China.
MG got its name from "Morris Garages", a dealer of Morris cars in Oxford which began producing its own customized versions to the designs of Cecil Kimber who had joined the company as its Sales Manager in 1921 and was promoted to General Manager in 1922. Kimber remained as General Manager until 1941 when he fell out with Lord Nuffield over procuring wartime work. Kimber died in 1945 in a freak railway accident. In 1952, with the BMC merger, long-time service manager John Thornley took over as General Manager, guiding the company through its best years until his retirement in 1969. MG is best known for two-seat open sports cars, but MG also produced saloons and coupés. More recently, the brand has also been used to designate sportier versions of other models belonging to the parent company.
Following the collapse of the MG Rover group, who had owned the marque since purchasing it in 2000 from BMW, MG was bought by the Nanjing Automobile Group in 2005. Under its new Chinese owners, the brand stands for something new in China, as MG general manager Zhang Xin said: "We want Chinese consumers to know this brand as 'Modern Gentleman'. To see that this brand represents grace and style." In Europe it still stands for "Morris Garages".作者: charlie 时间: 2007-5-29 20:24
